Three Common Mistakes Brands Make.
We live in a world where everyone wants to be known, either for what they do or what they don’t do. Having a brand or a company that you own or partly own is one very way to get not only easily known for what you do but also easily remembered with the effect of what you’ve done.
However, making a decision of what to do, how to do, when and even where to do is the life-wire of every brand, which can either make or mar the brand
These are the three common mistakes that Brands Make.
1. Launch And Halt:
One of the common mistake that brands make is to launch in a very big way and then halt.
Halt to push out promotions as like the first time of launching which will raise people’s expectation of your brand so high, that if you don’t keep up with the pace, can lead to an unpleasant fall of your brand.
This can be likened to launching a rocket so high and then stop the engine.
Oh! What a crash! So, it is much better to start gradually and maintain the pace, than to start big and then halt.
2. Deflated Balloon Flight:
Despite how very funny this is. It is actually one very common mistake brands make. Launching a brand that has too many directions is like having a brand that has no direction. It is more like a deflated balloon flight, occurred when you inflated a balloon and then release it into the air, to create a wobbly effect. I.e. Brands that are into so many hustles will struggle with so many tousle.
Having no specific direction will make you go into so many directions until you lose all your energy and resources just like the deflated balloon, and thereafter, fall flat.
3. The Hungry Man Size:
Please, No matter how hungry you are for customers, never promise what you can’t fulfill. Because you will end up having so many strangers and very little or no customers.
The deepest regrets customers can have in a brand is when they trust a brand and it fails their trust. So please, just stick to your promise, and don’t eat more than you can chew.
So, dear #brands, #companies, #firms, #businessowners, #ceo, #cto #coo #managingdirectors #directors and all the harsh tags that your mind can think of including in your comments should try to follow these brand lifesaving advice and up we go, flying as the eagle does.
#CHEERS
